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Hi all
well it has happened! I have to create a killer corporate brochure for a client and have hit a creative wall, big-time!
They are a true boutique home builder (as opposed to a small backyard firm that can’t grow because they’re tight arses) and make a stunning home.
Anyway, they asked if I could create their corp. brochure and I said yes, but added the caveat that I was extremely time-poor at the moment. They accepted that and we went ahead.
So, I have gone through my usual process – great design references – long walks – lots of navel gazing and all that – and just cannot get a handle on what to do for them. I know where the problem lies ….. I just do not warm to the owners of the firm ….. they are NOT nice people …. sounds unbelievably lame I know, but there it is…..
Let the flames begin I guess, but I would value any advice I can get to help break through this block. References to any designs you think are exceptional might help too
Thanks
Steve
(Australia)
well it has happened! I have to create a killer corporate brochure for a client and have hit a creative wall, big-time!
They are a true boutique home builder (as opposed to a small backyard firm that can’t grow because they’re tight arses) and make a stunning home.
Anyway, they asked if I could create their corp. brochure and I said yes, but added the caveat that I was extremely time-poor at the moment. They accepted that and we went ahead.
So, I have gone through my usual process – great design references – long walks – lots of navel gazing and all that – and just cannot get a handle on what to do for them. I know where the problem lies ….. I just do not warm to the owners of the firm ….. they are NOT nice people …. sounds unbelievably lame I know, but there it is…..
Let the flames begin I guess, but I would value any advice I can get to help break through this block. References to any designs you think are exceptional might help too
Thanks
Steve
(Australia)
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