designing logos to use in word for e-mailing

G
Posted By
ginniemacpherson
Nov 22, 2004
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402
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4
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Closed
I’ve got a question for anyone who wouldn’t mind helping me out. I’m designing a logo for a small environmental group and they want to import the logo into word.
I was never taught in my design classes how to create a logo with text/image that would be importable in good quality in word for viewing on screen with no background.
I was able to import the logo from Illustrator into Photoshop with no anti-aliasing, which gave me the bitmapped "edge" and then I went to Word and imported it and was able to drop the background out so that there could be a colred background behind it(the client really wants this). But it is in poor quality and doesn’t read well.
What do I do to create something in color, using text and image, with no background, that looks good in word?
(Resolution is not the issue; my file is 300 dpi). Also Word is able to use the Graphics Converter, I think it is called, to import the image.
Does this make any sence? I’d appreciate any advice.
Thanks so much.
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F
Fox
Nov 22, 2004
ginnie wrote:

I’ve got a question for anyone who wouldn’t mind helping me out. I’m designing a logo for a small environmental group and they want to import the logo into word.
I was never taught in my design classes how to create a logo with text/image that would be importable in good quality in word for viewing on screen with no background.
I was able to import the logo from Illustrator into Photoshop with no anti-aliasing, which gave me the bitmapped "edge" and then I went to Word and imported it and was able to drop the background out so that there could be a colred background behind it(the client really wants this). But it is in poor quality and doesn’t read well.
What do I do to create something in color, using text and image, with no background, that looks good in word?
(Resolution is not the issue; my file is 300 dpi). Also Word is able to use the Graphics Converter, I think it is called, to import the image.
Does this make any sence? I’d appreciate any advice.
Thanks so much.

Although many people have problems using transparent PNGs (24bit) in Internet Explorer — they work GREAT in Word (M$Word 2002 on PC — Word98 support on Mac is "not as good")… You can do amazing things with the alpha channel data that can take advantage of the coloration of the background of the page (takes practice though…).

In Photoshop — Save for Web .. select PNG 24 bit — check Transparency.
[if you’re working on a Mac/PS6, the save for web view is NOT very
inspiring… just trust that it gets saved better than you see — you can always preview in mozilla/firefox]

In Word — Insert > Picture > From File…

Don’t be disconcerted by the appearance of the PNG in Windows Explorer (in Thumbnail view, the image will look very much like it will in IE) — that grey region is the transparency — it will not show in Word.

Fox
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G
Gadgets
Nov 22, 2004
Can Word take a gif with transparency? If so, then just Save for Web out of Photoshop with transparency ticked. If you have gradients or continuous tone (photos) then use dithering too. ImageReady might be more suitable as Save for Web will drop your res to 72DPI, so have your image print size 4x bigger if you need ~300DPI for printing.

If you can get away without transparency, then just match background colour to document colour and save as gif for line art or jpg for continuous.

Cheers, Jason (remove … to reply)
Video & Gaming: http://gadgetaus.com
T
tacitr
Nov 22, 2004
What do I do to create something in color, using text and image, with no background, that looks good in word?

Word can accept an Illustrator EPS. On the screen, it will have an opaque white background (due to a technical limitation in the graphics API in Microsoft Windows), but it will print with no background to a Postscript printer. Note that it will have an opaque background if printed to a non-PostScript printer!

Another option is to use a transparent PNG, which will place in Word correctly.

Of course, contrary to popular belief, Word is not a page layout program; if your client finds themselves needing to do things like place transparent images on a page, they really shouldn’t be using Word. It’s the wrong tool for the job.

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W
Waldo
Nov 24, 2004
ginnie wrote:

I’ve got a question for anyone who wouldn’t mind helping me out. I’m designing a logo for a small environmental group and they want to import the logo into word.
I was never taught in my design classes how to create a logo with text/image that would be importable in good quality in word for viewing on screen with no background.
I was able to import the logo from Illustrator into Photoshop with no anti-aliasing, which gave me the bitmapped "edge" and then I went to Word and imported it and was able to drop the background out so that there could be a colred background behind it(the client really wants this). But it is in poor quality and doesn’t read well.
What do I do to create something in color, using text and image, with no background, that looks good in word?
(Resolution is not the issue; my file is 300 dpi). Also Word is able to use the Graphics Converter, I think it is called, to import the image.
Does this make any sence? I’d appreciate any advice.
Thanks so much.

Just want to add to the other replies:

Wrong tool: use Illustrator (or similar) for designing the logo. Save as EMF and place in Word.

Waldo

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